Tourism & Events: Armenia will host the international professional cycling race “Tour of Armenia” from September 10–13, with nearly 1.6 billion drams in funding, and the route is set to showcase major landmarks—an obvious boost for visitor interest and local tourism. Border & Travel Facilitation: Armenia is moving toward smoother cross-border travel with automated e-gate systems planned for border checkpoints, while Upper Lars on the Russia–Georgia route saw a peak of over 19,000 people crossing daily as seasonal demand surges. Diaspora & Policy Impact: The government’s 2026–2031 action plan targets faster growth and bigger tourism ambitions—aiming for at least 3 million foreign tourists annually by 2031 and 4.5 million domestic trips—alongside reforms in security, EU cooperation, and exports. Culture for Travelers: Khachkar Studios released Masterclass #3 on “Revitalizing Churches Worldwide,” spotlighting Armenian church attendance challenges and practical steps for community outreach. Food & Heritage: A new international textile art exhibition opened in Dilijan, with workshops for youth and a clear link to strengthening the region’s cultural tourism appeal.