Tourism Growth: Armenia welcomed 1,041,598 international visitors in the first half of 2026, topping one million by June; Russia led with 40% of arrivals, followed by Georgia (15%) and Iran (8%). Travel Deals: Idram&IDBank and Flyone Armenia are offering up to 25% back in instant idcoin for ticket purchases made via the app (July 15–Aug 15), plus a 50% discount on visa support for premium cardholders through the AEB Travel package. Regional Risk for Travelers: An economist warns that rising Iran-related tensions could push up air travel costs and energy prices, feeding inflation and hitting passenger and tourism demand. Diplomacy & Tourism Links: Armenia and Greece discussed expanding tourism cooperation, including direct operator links and B2B meetings. Culture on the Move: The Golden Apricot Film Festival is screening the Armenian documentary “Outliving Shakespeare,” and Yerevan continues to see community dance events that bring locals and tourists into traditional circles. Practical Note for Visitors: A Canadian tourist in the Netherlands was stopped from flying with a protected python in her bra—another reminder that wildlife rules can derail travel plans.